On January 24, 1935, the North American brewery Krueger puts the can of beer on the market under the name of Finest Beer.

On this day (January 24), 1935, the North American brewery Krueger puts the can of beer on the market under the name of Finest Beer.
Before 1935, beer was sold only in barrels, which forced the producer to sell in an area close to his factory, since the price of moving was expensive.
The canning process was invented by Philippe de Girard in 1810 based on an idea by Nicolas Appert. Much later, in 1880, Frank and Edmund Ball found a can production factory in the US.
Since 1909 the company American Can had been experimenting with canning beer, but they ran into a big problem; the beer of those times was not filtered so, sometimes, they continued to carbonate and ended up exploding.
For this project, the brewery Krueger went hand in hand with the company American Can, since it managed to manufacture a can, in 1933, pressurized and with a special coating which It allowed the beer not to react with the tin. Already then the container was presented to the consumer with a series of attributes:
  • Easier to store than the bottle
  • Less chance of breaking
  • There was no need to return the bottle
  • It cooled down more quickly
  • Avoided deposit payment

As a curiosity to mention that these first beer cans had to be opened… with can openers. But that didn't stop Krueger Brewery from selling 200 million cans that year. Not bad for a new product-format.

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- sir, you should stop drinking beer
- well, my grandfather lived almost 100 years
- drinking beer?
- no, without interfering in the lives of others
- sir, listen to me
- this is a shame!
- you don't have to put it like that either
- how can I not say yes? who do you think you are?
- I'm your digestive doctor
- WAS my doctor... WAS...
- I say this for your own good
- I have made the worst decisions of my life while being serene.
- because your liver this decision to continue will not suit you
- this is like the apocalypse!
- this is medical advice, you'll see.

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